Saturday, May 03, 2014

Know Your Enemy

"Today the Portman Group has officially banned BrewDog's Dead Pony Club 3.8% ale. ... On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for not giving a shit about today’s ruling. Indeed, we are sorry for never giving a shit about anything the Portman Group has to say, and treating all of its statements with callous indifference and nonchalance.

Unfortunately, the Portman Group is a gloomy gaggle of killjoy jobsworths, funded by navel-gazing international drinks giants. Their raison d’ĂȘtre is to provide a diversion for the true evils of this industry, perpetrated by the gigantic faceless brands that pay their wages. Blinkered by this soulless mission, they treat beer drinkers like brain dead zombies and vilify creativity and competition. Therefore, we have never given a second thought to any of the grubby newspeak they disseminate periodically

There's nothing like a polite, contrite apology upon receiving a slapped wrist, is there? I don't recall having ever sampled a BrewDog beer or visited one of their pubs, but this makes me want to do so even more - and raise a glass in their honour.

(Thanks to Dave for the link.)

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